Thursday, December 1, 2011

Who is our demographic?




Our demographic is young adults but, the song has an 'old school' feel to it which could draw in middle-aged/elderly people that like the nostalgia of the song. The 'retro' feel of songs are coming back into style especially in the indie genre. Many teenagers listen to the pop/indie music which the song 'Video Games' by Lana Del Rey shares the same genre. She is a relatively new artist, but already she has a big young adult following. The song will reach our target audience because it is a new kind of melody that established artists fail to cover. Young people like to discover new things, so therefore our demographic is young adults.

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