Digipak Designs

We shot these photos at our first filming location with Rachel's iPod Touch. She has a 'Retro Camera' app which really suits the vintage theme of our music video by giving the photos a faded, polaroid camera effect. Although we also intend to do a 'real' photoshoot for the digipak photos/ancillary tasks I thought these photos looked really effective and saw no reason not to use them.

In the first design I liked the photo the way it was so I didn't edit it at all, just added the text over the top. I chose to use faded text on both 'Lana Del Rey' and 'Video Games' because I felt that using solid text would look too severe. I chose this photo because I thought it was a good portrait shot and portrayed the general feel of the video very well. The angle at which the subject's head is turned shows off the 40s hairstyle well. I used red text for 'Video Games' becaue of its connotations with love and also because the red lips are the brightest part of the background photo.

I used this image for a cover design as it reminded me a little of Lana Del Rey's 'Born To Die' single cover:

I made the photo a bit more yellow-tinted in order to make it look like an aged photograph. I was playing around with the text when I came up with the faded 'Lana Del Rey' background. I like it as it's not something i've seen on a CD cover before and is a unique idea.
I used the thin italic font for the song title as it looks quite retro and I chose to use baby blue for it as it clashes with the background photo which makes it easier to see.