As we were running out of time to take more photos for our magazine advert I decided to instead use a still from our music video.
I chose a closeup of my face because this plays up to the codes and conventions of female artists as Single/Album covers and adverts for female singers are nearly always made up of a closeup.
After I went through the HD video I chose the shot above and used an online photo editor to make my eyes and lips stand out as these are the features we play up in the video.
I then used the online editor to create a rounded-corner effect on the photo as this is considered to be 'vintage' and 'retro'. Whilst playing around with the features of the editing software I came across a 'pattern' feature which allows you to blend your photo with different images. I did think about using a photo of feathers to tie in with the bird theme of our video however when I tried this out It overwhelmed the portrait. I decided on a 'paint splat' background which I thought improved the aesthetics of the photo.
I then added text, using 'retro' styled text for 'Lana Del Rey' to tie it in with the rest of the music video theme. I finished off with adding the song title and also the title of the album. The iTunes and Polydor logos make it look more professional.
The final product:
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