1) The title of the music video;
is called video games which was chosen by the artist Lana Del Rey as her boyfriend told her that their relationship is like a 'video game'. We didn't want to change the title because it is obviously something personal to the artist so we wanted to keep it so we could perhaps understand the song better. Furthermore, video games is repeated within the song so it only made sense to us to stick with the song title.
2) Props and Costumes;
Because the song has a romantic and gentle feel to it we wanted to reflect that with a retro style to the costume. We used red lipstick which we used as colour coding for passion and love and we also used dresses to keep with a girly theme. The other costumes such as the black high waisted leggings and circular sunglasses show a more modern take on the vintage style. The look the we chose was supported by many of our peers as they also thought, like us, that that look was perfect for this type of genre of song. We did play up to the conventions of a romantic song by using girly and pretty costumes and beautiful make-up and hair.
3) Settings and Locations;
We used mainly locations that were outdoors which do stick to the conventions of a song such as the one that we have chosen. The outdoors provide us with nature which throughout time through music video, novels, poems etc is the one location were you set a romantic theme. We decided to film nearly all of our footage outside as it provided us with brilliant natural lightening and nature such as birds that we have used in our footage. In real media products, the outdoors is used for the same genre as ours so we wanted to do the same to make our music video appear to be a real media product as the audience will have some idea of what to expect.
4) Camera Work and Editing;
For our music video, camera work and editing are the most important aspect because we couldn't achieve our goal for our music video without editing or our desired camera work. We all have an advantage as we have editing and all used a camera from our previous Thrillers. We all watched several music videos including Lana Del Rey's actual music video for the song we have chosen 'Video Games' this allowed us to see what type of editing and camera work artists/directors use for our genre. This enabled us to see whether we should stick to the conventions or challenge them. One editing effect that is really in our genre of music video's is the 'earthquake' effect. That effect is 'edgey' which could broaden our target audience. However, we did use slow motion effects which are commonly used in the romantic genre. In terms of camera work, we used the conventional mid shot, close up shot which allows the audience to identify who the artist is.
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5) Font & Style; For our media poster we used a traditional font that was big but allowed the viewer to see the artist behind. The style was different to our genre because usually the font would be for example Edwardian script but we wanted to challenge the conventions by doing something a little different. This again allows us to broaden our target audience.
6) Tone of the start of the music video and the story. Do they fit? The start of our music video is of a church with two birds flying across the screen, we chose to do this because in the song at the start there is church bells so we wanted to make the music video more believable to the audience that it is the real music video. The second shot is of the actress, this allows the audience to identify that this is the artist. These shots create a peaceful and romantic atmosphere which is what we wanted our music video to be about. The story is about Sophie (the actress) singing a song for her boyfriend and declaring her love for him. We did use more of Sophie than the boy Jake (actor) because we felt it made it more personal and as if the music video is directly for Jake.
7) The genre and how opening suggests it. The opening scene is of Sophie outside and with the sun and the church, this is conventional to our genre which enables the audience to identify it. We dressed Sophie is pretty retro clothes and she had red lipstick on which is colour coding for romance. The costume in the opening played a huge part in helping us put across to the audience the genre of our music video.
is called video games which was chosen by the artist Lana Del Rey as her boyfriend told her that their relationship is like a 'video game'. We didn't want to change the title because it is obviously something personal to the artist so we wanted to keep it so we could perhaps understand the song better. Furthermore, video games is repeated within the song so it only made sense to us to stick with the song title.
2) Props and Costumes;
Because the song has a romantic and gentle feel to it we wanted to reflect that with a retro style to the costume. We used red lipstick which we used as colour coding for passion and love and we also used dresses to keep with a girly theme. The other costumes such as the black high waisted leggings and circular sunglasses show a more modern take on the vintage style. The look the we chose was supported by many of our peers as they also thought, like us, that that look was perfect for this type of genre of song. We did play up to the conventions of a romantic song by using girly and pretty costumes and beautiful make-up and hair.
3) Settings and Locations;
We used mainly locations that were outdoors which do stick to the conventions of a song such as the one that we have chosen. The outdoors provide us with nature which throughout time through music video, novels, poems etc is the one location were you set a romantic theme. We decided to film nearly all of our footage outside as it provided us with brilliant natural lightening and nature such as birds that we have used in our footage. In real media products, the outdoors is used for the same genre as ours so we wanted to do the same to make our music video appear to be a real media product as the audience will have some idea of what to expect.
4) Camera Work and Editing;
For our music video, camera work and editing are the most important aspect because we couldn't achieve our goal for our music video without editing or our desired camera work. We all have an advantage as we have editing and all used a camera from our previous Thrillers. We all watched several music videos including Lana Del Rey's actual music video for the song we have chosen 'Video Games' this allowed us to see what type of editing and camera work artists/directors use for our genre. This enabled us to see whether we should stick to the conventions or challenge them. One editing effect that is really in our genre of music video's is the 'earthquake' effect. That effect is 'edgey' which could broaden our target audience. However, we did use slow motion effects which are commonly used in the romantic genre. In terms of camera work, we used the conventional mid shot, close up shot which allows the audience to identify who the artist is.
.JPG)
5) Font & Style; For our media poster we used a traditional font that was big but allowed the viewer to see the artist behind. The style was different to our genre because usually the font would be for example Edwardian script but we wanted to challenge the conventions by doing something a little different. This again allows us to broaden our target audience.
6) Tone of the start of the music video and the story. Do they fit? The start of our music video is of a church with two birds flying across the screen, we chose to do this because in the song at the start there is church bells so we wanted to make the music video more believable to the audience that it is the real music video. The second shot is of the actress, this allows the audience to identify that this is the artist. These shots create a peaceful and romantic atmosphere which is what we wanted our music video to be about. The story is about Sophie (the actress) singing a song for her boyfriend and declaring her love for him. We did use more of Sophie than the boy Jake (actor) because we felt it made it more personal and as if the music video is directly for Jake.
7) The genre and how opening suggests it. The opening scene is of Sophie outside and with the sun and the church, this is conventional to our genre which enables the audience to identify it. We dressed Sophie is pretty retro clothes and she had red lipstick on which is colour coding for romance. The costume in the opening played a huge part in helping us put across to the audience the genre of our music video.
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