Thursday, May 3, 2012

Evaluation 3: What Have We Heard From Our Audience Feedback?

After we had finished our music video of Lana Del Ray's 'Video Games' we were happy with the finished product but we needed to see if other people in our target audience age range were happy too. To find out this information we invented a questionnaire that asked various questions about themselves and then their overall opinion on our music video. We asked 39 people of different age groups...



Overall we were very pleased on our feedback gained from the questionnaire.









95% of the people we asked said that they would recommend our music video to friends and family, their reasoning for this was because they much preferred the effects on our music video and didn't music like Lana's as it was recorded from her web cam and therefore was not of good quality.


After this we then felt we needed to find out more about our music video. We decided to target our target audience and invent a new questionnaire with just a few questions for them. The people we asked were in the age range of 15 - 25.

We asked...

Did the story line fit the song?

YES                       NO

Should there be more characters?

YES                       NO

Was it entertaining?

YES                       NO



The results were as follows...



Again, we were very pleased with the results of the questionnaire and confirmed our original thoughts. This we found very complementing but we still thought we should use contemporary media methods in receiving some more feedback. Below is an example of how we advertised our music video on Twitter.



Then on Facebook.



From posting our music video on social networking sites, we gain a lot of positive feedback from people whom we are friends with.

"This looks so good girls, well done!!!"

Positive Feedback

  • People said that they really enjoyed the narrative to the music video. They enjoyed the black and white shots that highlighted a flashback of a couple and then one of the end shots of the boy walking away really fitted the storyline well.
  • A lot of people enjoyed the extreme close-ups of Sophie's lips with the red lipstick, they felt that is was original and the choice of colour fitted in well with the retro theme.
  • The theme of retro was a big hit as people felt it fitted in well with the genre of the song and displayed a sense of individuality.
  • The change in locations was enjoyed by many people as they felt that it kept them watching and it did not get boring.
  • Students that watched the video enjoyed the editing effects. They appreciated how long it takes to get something like that right, and we did it.

Negative Feedback

Although most feedback was positive, there were a few negative points.

  • Some people felt that some of the footage was a little shakey. - we explained that this was purposely done for a handheld effect so the video felt more realistic than fake.
  • Others felt that there could have been more than two characters.

What we have learnt

From recording and editing a music video, we have learnt a lot of things. One being how to edit rapidly which we did not know how to do before we started this project. That could be really useful in the future for university etc.

We have also learnt how to transfer lip syncing into a music video so it looks like the person is singing instead of lip syncing. We managed this well and is also something we can take with us.

Another thing is how much research you have to do before even starting a music video, you have to know about all the history, what the lyrics mean, what sort of institution you'd use, influences and inspirations etc. This is a big lesson learned for anything we choose to do in the future. It is not as simple as it sounds!

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