Ancillary Task- Our Digipak- Analysis

Ancillary Task- Our Digipak

Digipak Designs

We shot these photos at our first filming location with Rachel's iPod Touch. She has a 'Retro Camera' app which really suits the vintage theme of our music video by giving the photos a faded, polaroid camera effect. Although we also intend to do a 'real' photoshoot for the digipak photos/ancillary tasks I thought these photos looked really effective and saw no reason not to use them.

In the first design I liked the photo the way it was so I didn't edit it at all, just added the text over the top. I chose to use faded text on both 'Lana Del Rey' and 'Video Games' because I felt that using solid text would look too severe. I chose this photo because I thought it was a good portrait shot and portrayed the general feel of the video very well. The angle at which the subject's head is turned shows off the 40s hairstyle well. I used red text for 'Video Games' becaue of its connotations with love and also because the red lips are the brightest part of the background photo.

I used this image for a cover design as it reminded me a little of Lana Del Rey's 'Born To Die' single cover:

I made the photo a bit more yellow-tinted in order to make it look like an aged photograph. I was playing around with the text when I came up with the faded 'Lana Del Rey' background. I like it as it's not something i've seen on a CD cover before and is a unique idea.
I used the thin italic font for the song title as it looks quite retro and I chose to use baby blue for it as it clashes with the background photo which makes it easier to see.

Extending Our Target Audience Through Social Media

Twitter is just a huge on the social networking scene as Facebook. In order to keep up with modern times and to extend our audience that much further, we have made a twitter page in order for people to check out images, our music video and it gives people the opportunity to leave feedback which is important for us to target the right audience. Twitter is used by many music artists and celebrities so we felt it was necessary to include ourselves with this trend. Social networking is very important and a key advertising/marketing tool that is easy, free and very effective.

Above is our twitter page that allows people, if they like what they see, to follow us so they can keep up to date with pictures, comments and videos that we post. The background is of Lana Del Rey herself, this allows viewers to immediately identify that this twitter account is to with Lana Del Rey, also it allows people to tweet us and tell us if they like our music video and if they think it is better than the original video.

Influences for a Digipak

We feel that this type of retro glam style is just the right amount of 'old school' which we can add the 'new school'. That type of look is coming back into style so we want to reflect that in our digipak. Also the 'old school' writing will keep to the retro theme and will also appeal to our target audience of young adults.
Obviously the editing will be better than the editing in the actual picture above, but we will add effects that will make some of the pictures look like they were caught on a old film camera.
Furthermore, the colour scheme is a little bit too girly so we might find a colour scheme that is gender neutral.

Our digipak template.

Here is our design for the digipak. It will have two pictures either side of the CD and where the CD is will be a mid shot portrait of the actress. That will all be inside, the outside however will have at the back, the song name and a little picture, the other spaces will be filled of still shots from the music video.

Advertising, Marketing on Facebook

Advertising is a very important part of marketing in the music industry because it gives people the chance to get exclusive photos, interviews, previews and film paraphernalia. Facebook is a very good way to advertise our music video because basically everyone who is our target audience has a facebook account. It is modern and it is a successful way to market a music video.