BARB stands for 'Broadcasters Audience Research Board'.
They provide the official viewing figures of UK television audiences. Media companies use this in order to decide where they will advertise their programme or broadcast/narrowcast their music video etc.
This is a print screen of the website demonstrating how you can use it and the sort of figures they give for programmes on BBC1...
However, unless your television is connected to BARB it does not collect your viewing figure therefore isn't 100% accurate and are only estimates based on the knowledge they have from the 26 million TV holders that are connected to BARB which is about 5,000 of the UK population.
They provide the official viewing figures of UK television audiences. Media companies use this in order to decide where they will advertise their programme or broadcast/narrowcast their music video etc.
This is a print screen of the website demonstrating how you can use it and the sort of figures they give for programmes on BBC1...
However, unless your television is connected to BARB it does not collect your viewing figure therefore isn't 100% accurate and are only estimates based on the knowledge they have from the 26 million TV holders that are connected to BARB which is about 5,000 of the UK population.
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