When targeting an audience you have to make sure that you have targeted the right audience in order for your music video to succeed. For example, you could not broadcast your music video as every single person has their own taste in music. This therefore means that your music video would have to be narrow casted to a niche audience.
There are many factors that must be considered when targeting an audience. People can be deteremind in to catergories which break the public down into groups and makes it easier for the producers of the music company to decide what type of audience to target. These different factors include:
Consumers and creators will benefit from a product if it is 'mutually benefical'. A product must be mutually benefical to succeed therefore be enjoyed by the audience and provide an income for the creators. This therefore measures the success of the music video and is very important to the media company.
There are many factors that must be considered when targeting an audience. People can be deteremind in to catergories which break the public down into groups and makes it easier for the producers of the music company to decide what type of audience to target. These different factors include:
- The Social Grade Scale System
- Socio-Economic Values
- Demographics
- Physographics
- Maslow's Hierachy of Needs
Consumers and creators will benefit from a product if it is 'mutually benefical'. A product must be mutually benefical to succeed therefore be enjoyed by the audience and provide an income for the creators. This therefore measures the success of the music video and is very important to the media company.
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