For the focus group we want to film it, this is because you can see our target audience which will be in the focus group and you can see their facial and body reactions to the questions that we ask, its more personal to include a actual response from someone so you know it is real and that they can take time to think about what they're answering. We also will take care in what we ask people and make sure that what we ask is beneficial into finding the response that people will have and what they like to see in a music video. We don't want to write out the focus group because it can be boring and you can't gather and establish people's tones of voice or any expression that they may have. We could use voice recordings for a focus group but the sound quality could be poor or there could be static and noise in the background that would make it harder to hear and correctly identify who is speaking and what they are saying.
The Pros to a Focus Group are;
1. You can gather a lot of information about your target audience.
1. You can gather a lot of information about your target audience.
2. You can ask specific questions that is suited to your music video.
3. You can learn what is the trend and what people like the most e.g. what genre is popular.
4. It doesn't cost anything to hold a focus group.
The Cons to a Focus Group are;
1. It can be time consuming and could get boring if questions aren't interesting enough.
2. The techonology that you have your focus group findings on could stop working.
3. People could answer in a way that isn't beneficial to your project.
4. It could be hard to find the right type of people for your focus group.
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