Social grade is a classification system based on occupation. The NRS has been the research industry’s source of social grade data that has delevolped over the past 50 years.
This is a print screen of the NRS website.
A includes people such as executives, surgeons, headteachers etc.
B includes managers in retail, teachers, police etc.
C1 includes people who work in shops, PA's ect.
C2 includes plummers, electritions ect.
D includes labourours and people who are doing apprenteships etc.
E includes the unemployed, people on minimum wage such as students etc.
This Social Grade Scale is used by all differnent types of media companies to decide on their target audience. As well as this they also use BARB (see other post).
This is a print screen of the NRS website.
A includes people such as executives, surgeons, headteachers etc.
B includes managers in retail, teachers, police etc.
C1 includes people who work in shops, PA's ect.
C2 includes plummers, electritions ect.
D includes labourours and people who are doing apprenteships etc.
E includes the unemployed, people on minimum wage such as students etc.
This Social Grade Scale is used by all differnent types of media companies to decide on their target audience. As well as this they also use BARB (see other post).
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