This is a well used source to media companies. They use this to discover the number of ratings for each Channel in which helps them determine what channel they should broadcast/narrowcast their music video's etc.
The National Readership Survey (NRS) is another source that media companies commonly use to discover what sort of audience they should be targeting. It is mainly used for radio ratings but as shown in the blog post about the Social Grade Scale it's very useful for TV as well.
The Radio Joint Audience Research Limited (RAJAR) is commonly used by media companies for radio and newspaper ratings etc. They use this to termind what sort of audience they should be marketing their radio/newspapers too.
The Audit Bureau of Circulations (ABC) is also another source that media companies usually use to discover their target audience. This is another company that focus's itself around newspapers.
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