Our target audience is teenagers and young adults aged 16-25 because we feel this category of people will enjoy the music and video the most. This age group is stereotypically known for going out to clubs and music festivals and so is more likely to appreciate the dance/dubstep/dnb genre of our song.
For our focus group we are using quota sampling. This means we're choosing people because they meet the criteria of our target audience, so we can specifically gather as much information on it as possible and therefore hone the final product to meet the needs and wants of the group. One weakness of quota sampling is that the ficus group won't be representative of anyone outside the target audience.
For our focus group we are using quota sampling. This means we're choosing people because they meet the criteria of our target audience, so we can specifically gather as much information on it as possible and therefore hone the final product to meet the needs and wants of the group. One weakness of quota sampling is that the ficus group won't be representative of anyone outside the target audience.
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