Social Grade Scale
Predominately we would choose category 'E'; 'Casual and lowest grade workers, unemployed with state benefits only.' For us this would include students. Predominately our song would appeal to people under the age of 30 however could appeal to a more broad audience. This would mean that our music video would also be targeted at 'C2', 'Skilled manual workers' which would also be able to afford nice things whilst still being middle/working class which links into the Socio-economic Values.
Socio-economic Values
Our music video would be predominately be aimed at 'Social Climbers', 'Those who have a strong materialistic drive and like status symbols such as a Rolex watch or Ferrari.' Our song is something that would be good to play in a car whilst driving and in a club. This would mean that these people have a good social life and a reasonable amount of self esteem which therefore links in Maslow's Hierarchy of Needs.
Abraham Maslow's Hierarchy Of Needs
Our music video according to Maslow's Hierarchy of Needs would be mainly aimed at people in the group of 'Social', 'part of a social or work related group, the sense of belonging in society' This could be students, young work men/women etc. We would also aim our music video at people in the category of 'Self Esteem', 'a good high status and respect for others'. Again, this would be students, and young workers etc. These are mid-table meaning that they have the basics in life but are happier with nice things. This audience could be both male and female which fit in the demographics.
Demographics
Our music video would be aimed at both male and female although females are stereotypically more likely to watch a video to do with love. Our group have decided that we will not stick to the dominant ideologies and therefore is targeted at people of all abilities. Our music video as above is targeted at the younger generation as the video includes young people and is very fast and upbeat which generally attracts people of the younger generation. The social status of our targeted audience would be as above in the Social Grade Scale. Generally we think that both couples and people who are single would listen to the song. However, we agreed that if you are single you are more likely to listen to love songs. We also agreed that if you have children then you are less likely to want to listen to upbeat songs about two young people in love. We think that people with varied incomes would like to listen and watch the music video. It doesn't matter how much you're earning unless you would buy the single. If you like the song you will listen to it no matter how much you're earning. We do not think that race matters unless you cannot speak the language. If you are young and like fast upbeat music you will like the song no matter what race you are.
This is Tina. She is 19 years old. She enjoys going out clubbing, shopping and just general socialising. She enjoys watching chick flicks and romantic comedies. She loves listening to songs about love and enjoys fast upbeat music but also likes to listen to the odd slow song when she is in the mood. She is doing a degree in media studies in Manchester and uses her Internet a lot for Facebook, Twitter, You Tube and Google. She would be a perfect audience member to target.
This is Robert. He is 24 years old. He is a Salesman from London. He enjoys working, meeting new people and listening to good fast, upbeat music whilst driving his car and in the pub with his friends. He enjoys watching reality TV, soaps and comedies such as 'Family Guy'. He would be a great audience member to target!
Predominately we would choose category 'E'; 'Casual and lowest grade workers, unemployed with state benefits only.' For us this would include students. Predominately our song would appeal to people under the age of 30 however could appeal to a more broad audience. This would mean that our music video would also be targeted at 'C2', 'Skilled manual workers' which would also be able to afford nice things whilst still being middle/working class which links into the Socio-economic Values.
Socio-economic Values
Our music video would be predominately be aimed at 'Social Climbers', 'Those who have a strong materialistic drive and like status symbols such as a Rolex watch or Ferrari.' Our song is something that would be good to play in a car whilst driving and in a club. This would mean that these people have a good social life and a reasonable amount of self esteem which therefore links in Maslow's Hierarchy of Needs.
Abraham Maslow's Hierarchy Of Needs
Our music video according to Maslow's Hierarchy of Needs would be mainly aimed at people in the group of 'Social', 'part of a social or work related group, the sense of belonging in society' This could be students, young work men/women etc. We would also aim our music video at people in the category of 'Self Esteem', 'a good high status and respect for others'. Again, this would be students, and young workers etc. These are mid-table meaning that they have the basics in life but are happier with nice things. This audience could be both male and female which fit in the demographics.
Demographics
Our music video would be aimed at both male and female although females are stereotypically more likely to watch a video to do with love. Our group have decided that we will not stick to the dominant ideologies and therefore is targeted at people of all abilities. Our music video as above is targeted at the younger generation as the video includes young people and is very fast and upbeat which generally attracts people of the younger generation. The social status of our targeted audience would be as above in the Social Grade Scale. Generally we think that both couples and people who are single would listen to the song. However, we agreed that if you are single you are more likely to listen to love songs. We also agreed that if you have children then you are less likely to want to listen to upbeat songs about two young people in love. We think that people with varied incomes would like to listen and watch the music video. It doesn't matter how much you're earning unless you would buy the single. If you like the song you will listen to it no matter how much you're earning. We do not think that race matters unless you cannot speak the language. If you are young and like fast upbeat music you will like the song no matter what race you are.
This is Tina. She is 19 years old. She enjoys going out clubbing, shopping and just general socialising. She enjoys watching chick flicks and romantic comedies. She loves listening to songs about love and enjoys fast upbeat music but also likes to listen to the odd slow song when she is in the mood. She is doing a degree in media studies in Manchester and uses her Internet a lot for Facebook, Twitter, You Tube and Google. She would be a perfect audience member to target. This is Robert. He is 24 years old. He is a Salesman from London. He enjoys working, meeting new people and listening to good fast, upbeat music whilst driving his car and in the pub with his friends. He enjoys watching reality TV, soaps and comedies such as 'Family Guy'. He would be a great audience member to target!
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