1. Self actualisation is at the top of Maslows' table. He said that hardly anyone ever reaches the top of this graph in their lives. It means "the need to succeed and realising you've got there in life.
2. Self Esteem, this is the second most important thing on Maslow's table it means that you need to have self esteem, good and high status in life and also respect from others.
3. Social, this means to be a part of a social or work related group, the sense of belonging in society or at home.
4. Safety, this is simply security, security in your personal life, at your job, and also to be secure in a friendship group.
5. Physiological, this is food, water and shelter (the basic essentials and needs in life).
We would apply this is our target audience by seeing what stage they are in their lives according to the table. Once we have established where they are we can successful target them and they should buy the CD.
No comments:
Post a Comment